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Blauer is an American brand, born in Boston in 1936, which then created specific clothing for the police, from the police to the navy, with technical garments that responded to the safety needs required by the professions for which they were used. Today, Blauer is a brand with a metropolitan flavor that reinterprets the concept of uniform for a man attentive to the quality and technology of materials for garments to be used in the city, as well as on holiday. The research of materials, very careful since the early years, is still found today, where the garments reflect the style and care with which the uniforms for the American police forces were created.
The real icing on the cake is the close partnership with the Italian fashion holding company FGF, which brought that touch of Made in Italy that perfectly complements the American one. In 2017, the holding company purchased half of the Blauer shares, effectively becoming a co-owner, which is also evident in the Blauer design and style of recent years.
This also explains the reason why the brand is so present in the collective imagination of our country today.

Blauer jackets

Blauer jackets and vests are the brand's must. Their martial style, clean lines and cutting-edge materials define timeless garments, which you can wear for many seasons also thanks to their excellent performance when it's really cold. Padded or not, down jackets or jackets or leather jackets, all these garments define a casual style, very comfortable, suitable for a metropolitan lifestyle, which you can adopt in your free time, as well as at work, because it mixes very well with jeans as well as with chinos, with sneakers or with lace-ups, depending on your commitments and your mood.

Blauer collections

In our store, you can find various Blauer items, such as the iconic hooded sweatshirts, in different colours. Warm and soft, these sweatshirts are in a cotton blend and feature raglan sleeves. The hood has a drawstring in a contrasting color and the Blauer writing on the chest is made with used-effect patches. The classic shield patch, reminiscent of the American policeman badge, defines its casual style.

How to combine Blauer with our brands

Speaking of a casual brand like Blauer , we can think of combinations with DATE and Dondup for brands that share mood and vibes!